Content strategy · 7 min read
How to build a content plan for an eastern Nepal business
A simple way to choose website topics that help real customers before, during and after they enquire.
Begin with customer questions
List the questions your team hears before a sale: price range, process, location, timelines, what is included and what makes one option different from another. Those questions are often better content opportunities than generic industry keywords.
Group them by intent. A person asking about a service needs a service page; a person comparing approaches may need a guide; an existing customer may need support information.
Give every page a job
Service pages should help people decide whether to contact you. Case studies should demonstrate how you work. Guides should explain an issue well enough to earn trust and links. A page with no audience or distinct purpose is usually not worth publishing.
Use internal links deliberately: a guide about Google Business Profiles can lead to a local SEO service page, while a case study can link to the service that produced the work.
Use local context when it helps the reader
Mention a town, district or region when it changes the advice, audience or example. For instance, a guide for retail businesses around Urlabari can discuss local discovery and maps; a general web-development guide does not need every district name inserted into it.
Specificity builds credibility. It also prevents a content plan from becoming a collection of nearly identical location pages.
Publish consistently and update useful pages
A sustainable monthly rhythm is better than a short burst of thin articles. Publish one substantial guide or case study, then improve an existing high-impression page using Search Console data.
Date pages honestly, name the author or organisation responsible where appropriate and update outdated facts. That makes the site more useful to readers and easier for the team to maintain.